allina hospitals & clinics^®

the need
Bring the individual identities in Allina's network of hospitals, clinics, specialty
centers and foundations under a unified brand.

scales' approach
• Build an Allina brand identity around a single, unified graphics system
• Establish fonts, a color palette and graphic approach that works for
  every aspect of health care in Allina's network

the result
The new look and thoughtful approach continues to support on-going
brand awareness