cuddeback^® digital scouting cameras

the need
Launch a new scouting camera in a saturated market

scales' approach
• Leverage new, unique digital technology by creating a new brand
• Exploit technological advantage with informative comparisons
• Develop a pro-staff of industry experts to lend credibility
• Use photo galleries/contests to develop brand
  involvement online
• Develop visual media to promote: website, packaging,
  print ads, TV spots, trade show displays, sponsorships

the result
• Cuddeback became the #1 scouting camera
  within 3 years
• Now a 20+ million dollar brand, worldwide