mathews^® bows

the need
Market a new technology under a new brand name,
to archery shooters.

scales' approach
• Inform bow shooters of the features and benefits
  of the new technology
• Solicit endorsements from the biggest
  names in the sport
• Build a distribution network parallel with
  communications plan
• Sell exclusively through custom 
  archery shops, avoiding big box retailers
• Align messaging through all media
• Give the brand a premium price point

the result
Zero baseline sales to $250 million in sales
within 10 years