WHO WE ARE

When companies find themselves poised for growth, they need a partner who can help them be brand brave and step into the future to shape and grow their business. That's where Scales comes in.

We help brands be laser sharp, easy to follow and courageously consistent. Every product, business and organization is built upon a unique story. Scales discovers your company’s narrative and strategically shares it with the right audience. Enthusiasts follow and a brand community is born.

Brand bravery takes the support of a marketing partner committed to delivering smart solutions that simply work — a partner who organizes brand directions guided by solid principles and imaginative strategies.

OUR CLIENTS


If you want to build a wildly successful business, do what I did and hire Scales. They guided us in developing the message, brand and strategy that helped launch YETI into the stratosphere. Smart and solid direction and advice that works.

– Roy Seiders, Founder & Chairman, YETI Coolers

At the now-very-successful conclusion of our project, I want to extend my thanks to you and your team. The finished product certainly fulfilled – if not exceeded – all expectations.

– Russ Defauw, Performance Papers

CAPABILITIES

SCALES is a full-service agency that has been building brands for over 40 years.

Brand

  • Brand Strategy
  • Strategic Planning
  • Research
  • Messaging
  • Visual Systems
  • Media Planning

Print

  • Campaign Strategy
  • Print Advertising
  • Collateral
  • Packaging
  • Copywriting
  • Public Relations

Digital

  • Digital Strategy
  • Web Development
  • Email Marketing
  • Social Media
  • Content Marketing

IMAGERY & MOTION

  • Photography
  • Video & Motion
  • Graphics
  • Broadcast TV
  • Commercials

Experience

  • Event Branding
  • Event Marketing
  • Environmental
  • Graphics

LEADERSHIP TEAM


WALT LARSEN
PRESIDENT

Walt has an outstanding reputation for developing powerful strategies, engaging initiatives and smart business plans for our clients. He’s a pretty swell guy, to boot. We can’t think of a time when he’s ever insisted that we refer to him as "Mr. President."


JILL GAPINKSKI
VICE PRESIDENT OF OPERATIONS

Using her extensive financial management and planning skills, Jill keeps Scales running like a well-oiled machine. She reviews budgets and carefully applies best practices daily to maximize internal efficiencies.


ANNA CARRUTHERS
HUMAN RESOURCE DIRECTOR

Perhaps a more apt title for Anna would be CFO (Chief Fun Officer). In addition to handling some billing and payroll duties, she’s the one who plans all company parties, Twins baseball outings, and more. Also, If you’re game to work here, she’s the one to talk to.


SUSAN KERBER
DIRECTOR OF STRATEGY

Susan uses her agency experience, from branding and product development to digital and social media campaigns, to develop solid strategy that creates growth opportunities for clients. Susan has deep experience in both B2B and consumer marketing with a strong emphasis in retail, healthcare, technology, financial service and more.


DUANE DICKHAUS
CREATIVE DIRECTOR

Duane is an experienced brand builder who possesses a keen design sense, a strategic approach to concept development and a wonderfully wicked sense of humor. He is as engaged with his clients’ success as he is, well, engaging.

CULTURE


OUR SPACE

We have an open creative space to enhance collaboration and the flow of ideas.