That’s what people said when we discovered a startup cooler brand at a fishing tradeshow. We coined the now-iconic slogan "Wildly stronger! Keep ice longer!" and guided YETI Coolers from a small regional brand to the national powerhouse they are today.

We developed their message and orchestrated their advertising efforts, including TV commercials and literature, and even helped them find alternative manufacturing options, rep groups and a grizzly bear to film.