Teleflex is a worldwide provider of medical devices used in critical care and surgery. Their product lines focus on vascular access, general and regional anesthesia, urology, and more. Scales worked with Teleflex marketers on messaging and tactics to support a new product offering in anesthetic waste collection. (A fancy way to describe the process of capturing anesthetic vapors that leak into rooms during a medical procedure.) While developing print, collateral and digital marketing, we remained ever so conscious of creating a campaign that definitely wouldn’t put people to sleep.