Some assignments are tastier than others. That’s just the way it is. Like when we were asked to create packaging to highlight B.T. McElrath’s irresistible line of chocolate bars. After much time spent sampling each and every chocolate — all in the name of research — Scales set out to design packaging as stunning as the chocolates themselves. We created custom patterns so each flavor could be visually unique, then applied the fresh designs to the full line of bars and truffles in order to appeal to a younger, contemporary audience of chocolate lovers.

BRAND DESIGN


CUSTOM PATTERNS

This is not ordinary chocolate, so we set out to create extraordinary, custom patterns to differentiate the flavors from one another and the competition.

BRAND DESIGN


PACKAGING

With the introduction of chocolate bars, the packaging was updated to reflect a new contemporary look and accommodate the new format.

PRINT


PRINT COLLATERAL

Sell sheets were used to highlight the latest product introduction or seasonal selections.

PHOTOGRAPHY


PHOTOGRAPHY

Our photography aimed to convey the appetite appeal and richness of their chocolates — it looks so good you can almost taste it!